Business

THE SCHOOL OF BUSINESS

Professors Langenderfer, York, and Yu; Associate Professor TBA; Assistant Professors Altman, Johnson, and Liu; Instructor McKinley

The School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the hallmark of excellence in business education. Fewer than one-third of U.S. business school programs and just 5% worldwide meet the rigorous standards of AACSB International accreditation. Meredith is the only women’s college in the world to have earned this distinction. 

The School of Business offers the following degree options:

  • Bachelor of Science (B.S.) with a major in Business Administration
  • Bachelor of Science (B.S.) with a major in Business Administration, concentration in Accounting
  • Bachelor of Science (B.S.) with a major in Business Administration, concentration in Hospitality and Tourism Management
  • Bachelor of Science (B.S.) with a major in Business Administration, concentration in Marketing
  • Bachelor of Arts (B.A.) with a major in Economics
  • Master of Business Administration (MBA)
  • B.S./M.B.A. option for Business Administration

The School of Business builds upon Meredith’s strong liberal arts foundation by helping our students prepare for fulfilling and productive careers. Through a comprehensive business curriculum, meaningful faculty-student interaction, and active participation in co-curricular learning experiences, our students have a tremendous competitive edge when entering the job market. We have a required internship program that places our students with companies such as Credit Suisse, Lenovo, Universal Music, McKinney Burkhead & Winslow (ad agency), Lincoln Financial/Sagemark Consulting, local radio and TV stations, and various non-profit organizations. Graduates of the Business School leave with the knowledge and skills to excel in professional positions.

The School of Business provides a number of other learning experiences through an executive lecture series, corporate partnerships, and interactions with the business community. Students are also able to make professional connections with the business community by participating in the Accounting and Finance Association, Phi Beta Lambda business society and the Broyhill Business Scholars. Students with excellent academic performance are eligible to join two international honors societies: Omicron Delta Epsilon recognizes outstanding scholastic achievements in economics and Beta Gamma Sigma honors academic achievement in the study of business, providing the highest recognition a business or accounting student may achieve in a baccalaureate or graduate program at a school accredited by AACSB International.

Mission Statement
Our mission is to provide an engaging learning experience for women at the undergraduate level and both women and men at the graduate level. Our programs develop confident leaders skilled in communication, teamwork, and ethical decision making. Students are challenged to utilize their strengths and to identify development opportunities that prepare them for successful careers. Excellent teaching is complemented by strong faculty-student relationships, active scholarship, and service to the College and North Carolina.

Student Learning Outcomes of the Major in Business Administration, Concentrations in Accounting, Hospitality and Tourism Management, or Marketing
Upon completion of the Bachelor of Science (B.S.) degree, students will:

  • possess a broad-based business education
  • possess critical thinking skills to solve business problems
  • demonstrate employment readiness skills by gaining awareness and insights about their strengths
  • demonstrate effective technology skills
  • demonstrate effective written and oral communication

Student Learning Outcomes of the Economics Major
Upon completion of the Bachelor of Arts degree (Economics major), students will:

  • apply critical thinking skills using economic analysis
  • demonstrate effective communication in oral and written form
  • apply quantitative reasoning skills to solve economic problems

Career Directions
A major in Business Administration or Economics prepares students for managerial positions in business, financial institutions, hospitality and tourism industries, non-profit organizations, or government agencies. 

Students who major in Business Administration may also choose to complete a concentration in Accounting, Hospitality and Tourism Management, or Marketing. Students may complete more than one concentration within the Business Administration major.

Students who major in Business Administration may choose to complete minors in Accounting, Economics, Entrepreneurship and Family Business, Finance, Hospitality & Tourism Management, or Marketing. Students in the Economics major may choose to complete minors in Accounting, Business Administration, Entrepreneurship and Family Business, Finance, Hospitality & Tourism Management, or Marketing. 

Students may also double major in Business Administration and Economics. The completion of a concentration or minor helps to further refine a student’s career goals, as listed below:

  • Accounting—for positions in public accounting, internal auditing, management accounting, financial analysis, cash management and tax planning;
  • Economics—for positions involving policy analysis, research and analytical skills in a variety of industries;
  • Entrepreneurship and Family Business—for positions in a family business or starting your own business;
  • Finance—for positions in banking and other financial institutions, in wealth advising, or in positions involving planning and budgeting;
  • Hospitality & Tourism Managementfor positions in hotels, restaurants, event planning organizations, airlines, theme parks and attractions, resort clubs, cruise lines, casinos, professional athletics, and destination marketing organizations;
  • Marketing—for positions involving direct selling, social media marketing, marketing research, advertising or market planning and communications.

Additional courses in business and economics are available through the Cooperating Raleigh Colleges.

Students who wish advanced study and research in business or economics, should consult with the department chair and arrange for it through the special studies options.

Students transferring in credits may not transfer in more than 50% of the credits for the major requirements in the School of Business. 

The School of Business also awards the Master of Business Administration. Details of the MBA program are available on the Business School website.

The School of Business offers a 5-year accelerated MBA. Any student wishing to complete the 4+1 accelerated program needs to be admitted to Meredith College. General guidelines for eligibility of this program would be a 3.5 or greater GPA at Meredith. Please see the MBA Director for full details and eligibility requirements.


 

Degrees and Certificates

Courses

BUS-100: Introduction to Business Technology

This course provides foundational technology skills for students majoring in Business Administration or Economics and prepares them for upper-level coursework and entry-level professional roles. Topics include file management, spreadsheet fundamentals, professional communication tools, basic data management, digital workflows, and introductory AI literacy, with emphasis on accurate and responsible use of technology in business environments.

Required Prerequisites

89 or fewer credit hours earned

BUS-101: Introduction to Financial Literacy

This course introduces the practical knowledge of personal finance and provides opportunity for its application. Students will gain hands-on experience in managing savings, making decisions about debt, budgeting for operations and emergencies, completing tax forms, and analyzing financial decisions related to career choice.

BUS-102: Introduction to Personal Financial Management

This course provides the basic knowledge and application of investment in the personal finance area. It helps students understand the basic terminologies, concepts, and tools needed to make decisions in personal finance. Topics include an introduction to financial products, the role of financial markets, anti-inflation investment and financial management, how to finance start-ups, 401k investment decisions, and personal borrowing management.

BUS-150: Business and Society

An introduction to business concepts, how they apply in daily life, and how they can be used to prepare for a career. Topics include leadership and motivation, entrepreneurship, personal financial planning, basic economic and accounting principles, marketing and ethics.

Required Prerequisites

Open to Freshman only

BUS-188: Special Topics in Business

Special topics course offered in response to student and faculty interest.

Required Prerequisites

Prerequisites vary with topic studied.

BUS-200: Career Planning Foundations

This course provides students who are majoring in Business Administration or Economics with a structured introduction to career exploration and internship preparation. Students will assess their interests, strengths, and values; explore career pathways in business and economics; and learn how to translate academic experiences into employer-ready language. Emphasis is placed on career search skills, including strategies for identifying and securing internships, navigating a Career Fair, résumé and cover letter preparation, online profile development, and participation in a mock interview. Through guided activities and engagement with community partners, students will build career readiness competencies prioritized by employers and develop clear professional goals to inform upper-division coursework and internship decisions.

Required Prerequisites

Declared major in Business Administration or Economics; completion of at least 6 hours of ACC, BUS, ECO, or HOS courses

BUS-250: Introduction to Business Analytics

This course introduces business analytics and highlights its important role in analyzing and reporting data to inform strategic decision making. Students will use current technology and software to implement and apply basic analytical concepts to collect, clean, analyze, interpret, and communicate relevant data findings and engage in fact-based assessment and management. 

Required Prerequisites

Prerequisite: MAT-175 or equivalent
Prerequisite or Corequisite: BUS-100 or equivalent

BUS-288: Special Topics in Business

Special topics course offered in response to student and faculty interest.

Required Prerequisites

Prerequisites vary with topic studied.

BUS-303: Management and Organizational Behavior

An analysis of individual and work group characteristics and those organizational factors which allow an organization to be managed more effectively. Topics include management theory and function, motivation and reward systems, and leadership practice, with a major emphasis on business ethics and ethical decision-making.

Required Prerequisites

Not open to Freshmen.

BUS-305: Management Information Systems

The purpose of this course is to provide students with the vocabulary needed to understand information systems, and the skills necessary to use such systems to support business activities. The course also explores how information technology helps to achieve competitive advantage and improve decision making across business processes. Features of spreadsheets, databases, and other appropriate software will be used.

Required Prerequisites

6 credit hours of ACC/BUS courses
Not open to Freshmen

BUS-306: Leadership, Innovation and Social Responsibility

A course for innovation and change leadership of a business or nonprofit venture. Students will explore the impact of business on society, and how to develop a socially responsible organization that attempts to address market needs and/or solve complex societal problems. During the course, students will be exposed to a variety of resources and guest presentations from local economic development agencies and business owners who will assist in idea formulation for individualized product development. Students will learn how to lead change, build relationships, and motivate others in relation to developing a business concept. This class is experiential and experimental, where student assessment will center on participation and venture development. The course may also be offered in coordination with a venture development competition.

BUS-307: New Venture Launch & Planning

A course for the development of viable business models with specific attention to financial and legal organization at the state and federal level. The purpose of the class is to understand the challenges and opportunities related to the launch and first two years of operation. Statistically speaking, most small businesses fail within the first two years of operation with chances of long-term success rising significantly after 24 months. This course is intended to determine appropriate launch strategies while considering a two year strategic operating plan. The course is exploratory and experiential where students must engage in an individualized business development process in a meaningful way.

Required Prerequisites

BUS-310: International Business

A study of the policies, institutions, and practices of international business and trade, with emphasis on the global integration of the United States' economy; international commercial and financial practices; international marketing and management techniques; differences in the cultural environment and customary business methods; and the role of multinational corporations. 

Required Prerequisites

BUS-314: International Business – Study Abroad

A study of the policies, institutions, and practices of international business and trade, with emphasis on the similarities and differences between US and business practices in another country; international marketing and management techniques; differences in the cultural environment and customary business methods; and the role of multinational corporations.

Required Prerequisites
Required Corequisites

BUS-315: Contemporary International Culture and Commerce--Study Abroad Program

A study of the culture and economy of another country; the impact of the political and social environment on doing business; an investigation of the differences in the cultural environment and customary business methods; and an examination of the role of the government in the business system.

Required Prerequisites
Required Corequisites

BUS-325: Advanced Business Analytics

This course is designed to develop advanced business analytics skills through the use of data prediction and visualization, both of which contribute to strategic decision making and communication. Students will gain practical, hands-on experience with a variety of current and commonly-used analytical modeling tools that allow for the prediction of future outcomes. Focus will also be placed on data visualization techniques to support the clear communication of findings and recommendations to stakeholders. 

Required Prerequisites

BUS-340: Business Law

An examination of the legal and regulatory environment of business, including ethics and the place of law in society.

Required Prerequisites

Not open to Freshmen.

BUS-343: Operations Management

The management of operation systems in both goods manufacturing and service producing industries. Topics included are trade-off analysis, process analysis, workplace methods, production and inventory control systems, capacity planning, operations strategies, technology-driven information systems, information technology management, and decision support systems. This course makes extensive use of case studies in operations management. 

Required Prerequisites

BUS-350: Human Resource Management

An examination of the principles, practices, and underlying theories of human resource management in relation to employee selection, training, motivation, and remuneration; interpersonal and group relationships; manpower planning.

Required Prerequisites

BUS-303
Not open to Freshman

BUS-360: Principles of Marketing

An introduction to the principles, institutions, and techniques associated with the distribution of goods and services from the producer to the consumer.

Required Prerequisites

Not open to Freshmen

BUS-361: Consumer Behavior

A study of the impact of such factors as personality, motivation, perception, learning, attitudes, cultural and social influences, and life-style changes on buying behavior. A review of sociological, psychological, and economic models of behavior will be included. 

Required Prerequisites

BUS-362: Social Media Marketing

An examination of the social media marketing tools that can be used to engage with customers through integrated marketing communications channels. This course provides the knowledge and insights required to establish objectives and strategies, properly select and integrate social media platforms to engage consumers, and monitor and measure the results of these efforts. Topics will also explore the integration of other digital marketing tools such as search engine optimization, business-to-business digital marketing, and mobile marketing.

Required Prerequisites

BUS-365: Marketing Research

An examination and application of the process of planning a research project, gathering and analyzing secondary and primary data, and reporting (in writing and orally) the results for decision-making purposes. Applicable to those interested in social and behavioral sciences as well as business. 

Required Prerequisites

BUS-360, and either BUS-250, MAT-175, or MAT-248

BUS-370: Corporation Finance

A study of the principles of optimal financial policy in the acquisition and management of funds by the profit maximizing firm; the application of theory to financial decisions involving cash flows, capital structure, and capital budgeting. 

Required Prerequisites

BUS-380: Business Practicum

Supervised employment which provides students the opportunity to gain practical, professional experience in conjunction with their academic development. Pass/fail grading only.

Required Prerequisites

Junior or Senior Standing
Majors in the School of Business with a minimum overall GPA of 2.00.
Instructor's consent required

Required Corequisites

May not be taken simultaneously with BUS-480, BUS-481, COE-302, or COE-403

BUS-385: Special Topics in Business

A course focused on special topics in business. Topics will be chosen in accordance with faculty expertise. The course may include domestic travel in which enrolled students will be required to participate. A description of the topic, travel requirements and costs will be included in the registration schedule of the upcoming semester.

Required Prerequisites

6 credit hours of ACC/ BUS/ ECO courses

BUS-388: Special Topics in Business

Special topics course offered in response to student and faculty interest.

Required Prerequisites

Prerequisites vary with topic studied.

BUS-399: Beginning Thesis

A research course required of Honors Scholars in which each student will begin to formulate an original research project that will culminate in a literature review in preparation for an honor thesis. The director of the research project must approve the preliminary research question and literature review before the student enrolls in BUS-498.
 

Required Prerequisites

Junior or Senior standing

BUS-405: Venture Management

A course for the management of entrepreneurial operations, networks, and systems. This course examines how entrepreneurs effectively develop human resource strategies and control processes for emerging businesses. Entrepreneurs need to develop basic systems and processes for their businesses and interact with external networks. Entrepreneurs often experience legal issues relative to the launch and growth of their ventures. Students learn to apply these legal issues to new and growing ventures and explore long-term goals and decision-making. In addition, family business development, mergers and acquisitions, and succession planning are components of the course. The course is exploratory and experiential where students must engage in an individualized business development process in a meaningful way.

Required Prerequisites

BUS-407: Student investment Fund Management

In this course, students are managing the Meredith Student Investment Fund. Students will develop the statement of investment, establish investment strategy for the Fund, do stock pitches and make investment decisions. Pass/Fail only.

Required Prerequisites

Prerequisite or Corequisite: BUS-370

BUS-466: Sales Management

An analysis of professional selling practices with emphasis on the selling process and sales management. It will include the foundations of selling, the selling process, the difference in selling to organizational customers and to the ultimate customer, and the management of the sales function. Students will be required to make several presentations. 

Required Prerequisites

BUS-467: Advertising and Sales Promotion

An examination of the creative process, from strategy to execution, of advertising and promotional materials. Students will be required to develop the strategies, media plans, and draft executions of advertising and promotion materials. 

Required Prerequisites

BUS-480: Business Internship

Supervised experience in business, nonprofits, or governmental institutions where work is related to any business functional area of organization. Pass/Fail grading only. 

Required Prerequisites

15 credit hours of ACC/BUS/ECO courses.
Limited to students with a declared major in Business Administration.

Required Corequisites

May not be taken simultaneously with either COE-302, COE-403 or any other internship course in the School of Business curriculum.

BUS-482: Marketing Internship

Supervised experience in business, nonprofits, or governmental institutions where work is related to Marketing. Pass/Fail grading only. 

Required Prerequisites

BUS-360 and 12 credit hours of ACC/BUS/ECO courses.
Limited to students with a declared major in Business Administration with a concentration in Marketing

Required Corequisites

May not be taken simultaneously with either COE-302, COE-403 or any other internship course in the School of Business curriculum.

BUS-483: Accounting Internship

Supervised experience in business, nonprofits, or governmental institutions where work is related to Accounting. Pass/Fail grading only. 

Required Prerequisites

ACC-330 and 12 credit hours of ACC/BUS/ECO courses.
Limited to students with a declared major in Business Administration with a concentration in Accounting

Required Corequisites

May not be taken simultaneously with either COE-302, COE-403 or any other internship course in the School of Business curriculum.

BUS-485: Business Experiential Learning

Work experience of at least 120 hours in an organization where the student gains professional knowledge and skills related to business administration. Students are advised to seek approval of employment plans before starting work. After the experiential learning has been completed, students must submit documentation of the experience.

Required Prerequisites

Open only to Business Administration majors with 15 credit hours of ACC/BUS/ECO courses.

BUS-488: Special Topics in Business

Special topics course offered in response to student and faculty interest.

Required Prerequisites

Prerequisites vary with topic studied.

BUS-495: Business Strategy

An in-depth study of managerial policy formulation, strategies, and problems, including the influence of economic, social, and governmental factors.

Required Prerequisites

Prerequisites: BUS-303, BUS-360, and BUS-370
Prerequisite or Corequisite: BUS-343
Senior Standing

BUS-498: Honors Thesis in Business

An in-depth endeavor that complements and enhances classroom learning. It is an active participation by students and faculty in the creation, discovery, and examination of knowledge through various methods of inquiry and analysis within the various disciplines of business. The project must meet Honors Program thesis requirements as well as expectations of business faculty.

Required Prerequisites

BUS-399
Senior Standing in the Honors and/or Teaching Fellows Programs only

BUS-499: Research in Business

An in-depth endeavor that complements and enhances classroom learning. It is an active participation by students and faculty in the creation, discovery, and examination of knowledge through various methods of inquiry and analysis within the various disciplines of business. It represents a study or investigation conducted by an undergraduate that makes an intellectual contribution to business.

Required Prerequisites

Junior or Senior Standing only

BUS-501: High-Impact Leadership

This course is designed to help business students develop critical high impact leadership skills, with a focus on creating measurable outcomes and fostering sustainable growth in organizations. The course integrates theory with practice, using case studies, workshops, and simulations to prepare students to lead effectively in diverse business environments.

BUS-502: Managing Effective Teams

In this course, students will explore best practices for building and managing high-performing teams in dynamic organizational environments. Students will examine critical factors that influence team effectiveness, including elements of team composition and structure. The course will explore how teams use complex processes (such as communication, conflict management, leadership, and adaptability) to generate outcomes. The course also addresses modern challenges unique to managing hybrid/virtual teams and human-technology collaboration.

BUS-503: Leveraging Change

This course equips students with the strategic, leadership, and operational insights needed to effectively identify, navigate, break down resistance to and leverage change in dynamic business environments. It combines theory with practical application, ensuring students can apply what they learn to their own real-world organizational challenges.

BUS-504: Ethical Decision-Making for Sustainable Future

This course explores the role of managers as ethical leaders in shaping the future of organizations within an increasingly complex global environment. Utilizing stakeholder capitalism principles, students will examine how organizations can align profit with broader social and environmental imperatives. Ethical frameworks are presented which students apply to development of leadership integrity and appropriate use of data and technology in the ethical decision-making processes. Students will engage with models of ethical decision-making, and sustainable people management strategies, learning how to cultivate ethical cultures and drive long-term value creation.

BUS-512: HR Essentials for Managers

Managers must navigate HR-related challenges to lead teams effectively, ensure compliance, and support organizational goals, even if they are not working as HR professionals. This course covers essential HR functions such as staffing and employee selection, performance management, employee training and development, compensation, legal compliance, and labor relations. Students will understand a manager’s role in HR practices and develop skills to collaborate with HR departments and manage their teams strategically.

BUS-521: Leading Inclusive Organizations

This course equips students with the skills to lead diverse, inclusive organizations and create organizational cultures that promote equity and belonging. Students will explore how individual differences and emotional intelligence shape workplace interactions, while learning strategies for managing diverse teams and fostering inclusivity. The course also examines the ethical use of power and influence to build cohesive, high-performing organizations.

BUS-531: Accounting for Managers

An approach to analysis of accounting data and information relevant to management decision making. Students will develop skills necessary to assist with creation and interpretation of accounting information necessary for managerial decision making. Topics covered include financial accounting basics, performance evaluation and ratio analysis, job costing, CVP analysis, budgeting, allocation of costs, cost relationships, and standard costing.

BUS-532: Accounting Analytics

This course explores introductory financial and managerial accounting concepts through the application of data analytics and statistical analysis, as well as the creation of data visualizations. Students will develop skills to ask the right questions and learn how to use tools (e.g., Excel, Tableau, etc.) to examine and analyze accounting data and effectively interpret results to make critical business decisions.

BUS-536: Introduction to Entrepreneurship

In this course, students identify and analyze new venture opportunities for startups and established businesses. Topics include lean canvas development, business model consideration, new venture financing, startup failure, demand assessment/market analysis, resourcefulness, risk management, Minimum Viable Product, startup legal matters, and others. The course is aimed at future entrepreneurs, corporate innovators, and those managing new innovation.

BUS-538: Introduction to Negotiation Science

This course focuses on the basics of effective negotiation. Students will learn fundamental negotiation terminology, distributive negotiation tactics, techniques for capturing value, cooperative tacit negotiation, logrolling, dispute resolution, and threat management. Through a series of simulated negotiations in which negotiation partners students have asynchronous information, students will be able to explore the strategy options that work best for them and apply class principles in a low-risk practice environment.

BUS-539: Advanced Negotiation Science

This course further explores optimal negotiation strategies for students who have already completed the introductory negotiations course. Topics include multi-party negotiations, fair distributions, working with agents, mediation, negative ZOPA discovery, and auction strategy. Simulated negotiations and role-play exercises are again the primary learning vehicles in this hands-on, application-oriented course.

BUS-551: Corporate Finance

This course teaches students to develop an analytical framework for understanding investment and financing decisions in the world of corporate finance. The course provides students with the necessary skills to make such investment and financing decisions. The course topics include financial analysis, risk and return, cost of capital, capital structure, and valuation analysis.

BUS-553: Financial Management

This course delivers the theoretical framework, quantitative tools and practical issues that are critical for financial management. Students will learn the characteristics of financial markets and the nature of financial management. The course topics include financial markets and instruments, advanced capital budgeting analysis, firm valuation and merge and acquisition strategy, capital structure, and ESG and corporate governance.

BUS-561: Management Information Systems

An overview of contemporary issues related to managing information systems within organizations. The course introduces major information technology concepts that managers face when using, developing and managing information systems for competitive advantage. Topics include information system organization, strategy, knowledge management, IT-based decision making and information systems security and control.

BUS-562: Foundations of Business Analytics

An introduction to the fundamental concepts of business analytics, focusing on the role of data in decision-making. This course provides an overview of business analytics types (descriptive, diagnostic, predictive, prescriptive), an introduction to data types, data sources, and basic statistics, and an introduction to data ethics and privacy. Students will also learn basic visualization and reporting techniques.

BUS-563: Exploring and Visualizing Data

This course teaches students how to summarize and interpret historical data to understand past performance and trends. Specific topics covered include data cleaning and preparation as well as statistics tools and measures to summarize and describe the essential features of a data set. The course will also cover data visualization techniques (charts, graphs, dashboards).

BUS-581: Operations Strategy and Process Design

This course focuses on the strategic aspects of operations management and how businesses design their processes to gain a competitive advantage. Topics include aligning operations with overall business strategy, types of production processes (job shop, batch production, mass production, and continuous production), and facility layout and design (product-based, process-based, fixed-position).

BUS-583: Supply Chain and Quality Management

This course focuses on the external aspects of operations management, specifically supply chain management, inventory control, and quality management. Topics include inventory management techniques (EOQ, safety stock, JIT, MRP), supplier selection and relationship management, global supply chain management, risk management, and sustainability, quality management systems: TQM, Six Sigma, and ISO standards, and continuous improvement, Kaizen, and benchmarking.