Marketing

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Program

Degree Type

Minor

(Not available to Business Administration majors with a Concentration in Marketing)

Required Courses

Course #

Title

Credits

3

BUS-303

Management and Organizational Behavior

3

BUS-360

Principles of Marketing

3

BUS-361

Consumer Behavior

3

Sub-Total Credits

12

Electives chosen from the following:

Course #

Title

Credits

BUS-306

Leadership, Innovation and Social Responsibility

3

BUS-315

Contemporary International Culture and Commerce--Study Abroad Program

3

BUS-362

Social Media Marketing

3

BUS-365

Marketing Research

3

BUS-466

Sales Management

3

BUS-467

Advertising and Sales Promotion

3

HOS-320

Introduction to Event Planning

3

Sub-Total Credits

9

Total Credits

21