BUS-365: Marketing Research

Class Program
Credits 3
Instructional Method
LEC

An examination and application of the process of planning a research project, gathering and analyzing secondary and primary data, and reporting (in writing and orally) the results for decision-making purposes. Applicable to those interested in social and behavioral sciences as well as business. 

Required Prerequisites

BUS-360, and either BUS-250, MAT-175, or MAT-248

Semester Offered
Spring