This course prepares students to design and implement strategies that sustain a competitive workforce by optimizing employee performance, engagement, and well-being. The course focuses on key HR functions (compensation, benefits, performance management, training, and career development), organizations use to create environments where employees can thrive. The roles of organizational culture, trust in HR, and effective communication in fostering employee satisfaction and retention are explored. The course covers strategies to ensure internal equity and external competitiveness in compensation and alignment of HR strategies with business objectives, to create a competitive and engaged workforce.