This course provides a theoretical base of knowledge that will enable students to methodically and effectively manage special events. Topics will include understanding the importance that special events, entertainment, meetings and other events have on this industry. The significance of how these events cross international and cultural boundaries, and how they represent an opportunity to increase revenues and touch the customer will be explored. Virtual events and other growth and future trends will be discussed.
Required Prerequisites
Semester Offered
Fall, Even-Numbered Years Only